Posted: Damien Mulley on Jun 17 | Consumer Rights
Famed website Consumerist wrote an article on tips from a former Dell sales manager on how to save money when buying products from them Dell it seems freaked and sent a few legal sounding letters to them saying the information in the post was confidential and remove it. The Consumerist did what many blogs would do and made more noise. As a result 10s of 1000s more people now read the article. It took Dell a little while (in blog years) to respond again and this time they did good. They put their hands up and said it was silly what they did.
instead of trying to control information that was made public, we should have simply corrected anything that was inaccurate. We didn’t do that, and now we’re paying for it.
It’s nice to see this better attitude from Dell, though they have a long way to go to fix everything. Still, they seem to be differentiating themselves from other companies by starting down the road of transparency. Kudos Dell.
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Thanks for your constructive perspective on this. Indeed we’re not perfect, but as Mack Collier over at the Viral Garden posted on Buzzmachine this morning:
“I think Dell deserves criticism when they make missteps with social media, as does any other company. But I think we also owe it to them, ourselves, and this medium, to make sure that the criticism is constructive, and tempered with the knowledge that that are at least in these waters.”
Sky Handling Partners could take a leaf out of Dell’s new book…